“A perfect addition to the Cadbury Dairy Milk portfolio, the Cadbury Dairy Milk Oat Crunch is a brand new product which lets someone have a taste of their favourite chocolate during the mid-morning break. The new advert is all about showing the joyful side of the mid-morning break before settling back into the daily routine.”
Marketing activation director at parent company Mondelēz International, Matthew Williams, commenting on the rebranding launch of Cadbury Dairy Milk Oat Crunch
Dear readers, are you in love with Cadbury Chocolate Creme Egg over the Summer? Did you like my recipe (Deer, 2015, April 4) for making your own Glow-in-the-Dark Cadbury Chocolate Creme Egg?
Then feast your eyes on Cadbury’s latest creation, the Cadbury Dairy Milk Oat Crunch (Talking Retail, 2015, April 16), for which Cadbury is doing a £4.5 million pounds (Mortimer, 2015) advertising campaign. So says this tweet from Cadbury UK Twitter Feed.
The Cadbury Dairy Milk Oat Crunch product (Bamford, 2015), which originally launched in February 2015 by Cadbury (Talking Retail, 2015, February 4), is being rebranded as a 11am snack that’s fun to eat.
The advert features two (2) cafeteria ladies preparing office lunch for office workers only to break out spontaneously playing 2 Unlimited “Get Ready for this”, a hit on the UK charts back in 1991, using spoons.
It’s worth watching, really!
Created by Fallon London and launched on the evening of Thursday April 16th 2015, the thirty (30) second spot popped up during the break of ITV’s The Chase. £4.5 million pounds is some serious publicity that has Marketing agencies Golin, Fallon, PHD and Elvis supporting this new rebranding with outdoor, digital, experiential and PR advertising.
Look out for this product in Supermarkets in Jamaica eventually. I still didn’t get enough of their Cadbury Chocolate Creme Egg during the Easter break and this might be the perfect healthy substitute.
Bamford, V. (2015, January 31). Cadbury targets mid-morning chocolate consumption with Dairy Milk Oat Crunch. Retrieved from http://www.thegrocer.co.uk/buying-and-supplying/new-product-development/cadbury-targets-mid-mornings-with-dairy-milk-oat-crunch/512914.article
Deer, L. (2015, April 4). How to make Glow-In-The-Dark Cadbury Chocolate @CadburyUK Creme Egg with Cream Fondant – Jamaican Easter Chocolatiers DIY. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2015/04/Jamaican-Glow-In-The-Dark-Cadbury-Creme-Egg-Chocolate.html
Mortimer, N. (2015, April 17). Cadbury rolls out £4.5m ad campaign to promote new Diary Milk Oat Crunch bar. Retrieved from http://www.thedrum.com/news/2015/04/17/cadbury-rolls-out-45m-ad-campaign-promote-new-diary-milk-oat-crunch-bar
Talking Retail (2015, April 16). New campaign for Cadbury Dairy Milk Oat Crunch,. Retrieved from http://www.talkingretail.com/products-news/crisps-snacks/new-campaign-cadbury-dairy-milk-oat-crunch/
Talking Retail. (2015, February 4). Cadbury Dairy Milk Oat Crunch launches. Retrieved from http://www.talkingretail.com/products-news/confectionery/cadbury-dairy-milk-oat-crunch-launches/