Twitter and Google have now entered a partnership to make tweets searchable on the Desktop (Schwartz, 2015) as well as mobile.
So says their official tweet announcing the partnership, which they’d been experimenting with since May 2015 (Wiggers, 2015) and then later down in August 2015 (Sullivan, 2015 August), based on changes noticed in Search Engine results.
Now you can search for a twitter account, #hashtag or Trending topic (Nield, 2015) and have the results appear in desktop search. You’ll get a rotating carousel of Tweets in English at the Top or at the bottom depending on your search query and you can even click on tweets in the requested Twitter profile.
The partnership makes sense as Twitter is the No. 1 place for Breaking News on the Internet, a fact that Twitter is seeking to exploit this fact with Project Lightning (Deer, 2015, August 15), which seeks to leverage the fact that they’re a source of Breaking News.
Exciting times are ahead for Twitter, as an IPO might be in the works. A partnership with Google will definitely be to their advantage and also help Google build up some Social Media standing.
- Deer, L. (2015, August 15). Twitter’s new 10,000 Character DM Limit – How Social Media News can grow @Twitter in untapped Developing World Markets. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2015/08/Twitter-10000-Character-DM-Limit.html
- Nield, D. (2015, August 22). Google-Twitter integration arrives for Desktop Search Results. Retrieved from http://www.digitaltrends.com/web/google-twitter-integration-arrives-for-desktop-search-results/
- Schwartz, B. (2015, August 21). Google Officially Expands Twitter Into Desktop Search Results. Retrieved from http://searchengineland.com/google-officially-expands-twitter-into-desktop-search-results-228723
- Sullivan, D. (2015, August 13). Is Google Experimenting With Bringing Twitter Into Desktop Search Results? Retrieved from http://searchengineland.com/google-twitter-desktop-search-227914
- Wiggers, K. (2015, May 19). Tweets fly back into Google search results after four years of exile. Retrieved from http://www.digitaltrends.com/mobile/google-twitter-search-results-news/