“The Polaroid Snap puts a modern twist on classic Polaroid instant cameras by combining digital camera technology with a contemporary, minimalistic design at a price point consumers would expect to pay for an analog instant camera”
Polaroid president and chief executive Scott W. Hardy in a statement commenting on the Polaroid Snap
Polaroid is back on the comeback trail it seems.
Founded back in 1937 and making camera for decades, Polaroid founder Edwin Land was inspired (Chowdhry, 2015) in 1943 to make the Instant after his 3-y-o daughter complained that she couldn’t see the picture he had take of her.
Four (4) years of research later, the production of the first Instant Polaroid camera was the result and became forever associated with that bygone era!
Now with the debut of the US$99 Polaroid Snap at the IFA Trade Show in Berlin, Germany which is being held from Friday September 4th 2015 to Wednesday September 9th 2015, Polaroid is definately back on the comeback trail!
Their US$99 Polaroid Snap is a more modern take on the Polaroid camera of years gone by. This latest product is a follow-on of their previous products such as the Cube Action cam (Goldman, 2014, September 23) and the (Deer, 2015, January 28) Polaroid Zip Printer that had made its debut at CES 2015.
Polaroid Snap – Modern take on an old Classic
In fact, the Polaroid Snap looks a lot like the Polaroid Zip Printer and has similar dimensions (Rhodes, 2015) of 23 mm by 74 mm by 120 mm (3 inches high by 5 inches wide). It also prints on the same ZINK Paper using the built in ZINK inkless printer and produces 2×3-inch photos, just like the Polaroid’s of old.
The Snap comes one of four (4) colours:
It’s basically a 10 Megapixel Digital camera (Shu, 2015) with a fixed focal length f2.8 lens, which makes this more of a toy Camera than anything else as it has no LCD to preview your image before you take a picture.
But with the current nostalgia surrounding Polaroid images (Deer, 2014, November 16), one can easily see why this produce would be immensely popular.
Polaroid Snap image capabilities – Hipster will love you to bits this Christmas
The Polaroid Snap comes with three (3) shooting modes:
- Black and white
- Photo booth mode
The Vintage Mode is for those with a flair for the nostalgic who like their pictures to come out looking like Polaroids of old. For those who like to take photos in a Photo Both, the Photo Booth mode allows you to take six (6) pictures in ten (10) seconds in rapid succession with or without the classic Polaroid boundary.
However, in the social media savvy era, the Polaroid Snap comes with the modern option of storing their images on a 32 GB microSD Card and sharing them on Social Media.
Unlike the Polaroid Zip Printer, the Polaroid Snap cannot be paired with a Smartphone or a mobile printer; you can only print using the built-in ZINK inkless printer. The ZINK inkless printer, which is basically a mini-thermal printer, uses special paper that has been impregnated with special cyan, yellow and magenta dye crystals that change colour when heat is applied.
You can purchase pack of ZINK paper for about US$25 and the images are smudge proof, as only heating of cyan, yellow and magenta dye crystals (Chowdhry, 2015) to make the colour is involved in the production of the image.
The Polaroid Snap makes a great gift for that special Hispter in your life who’s crazy about Taylor Swift and has her Vinyl LP (Deer, 2015, July 14) yet is old enough to know that Polaroids are really cool part Nostalgia from the 50’s and 60’s.
- Goldman, J. (2014, September 23). Polaroid Cube review. Retrieved from http://www.cnet.com/products/polaroid-cube/
- Deer, L. (2014, November 16). Polaroid Comeback as Analog Photography back in Vogue – US Millennials taking Polaroid Pictures as Privacy-loving Fappening Celebrities go Retro. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2014/11/polaroid-comeback-as-analog-photography.html
- Deer, L. (2015, January 28). US$130 Polaroid Zip Mobile Printer – Instant Polaroid Nostalgia that’s Hacker-proof Retrieved from https://lindsworthdeer.wordpress.com/2015/01/28/us130-polaroid-zip-mobile-printer-instant-polaroid-nostalgia-thats-hacker-proof/
- Deer, L. (2015, July 14). @TaylorSwift13 and Vinyl – Why Female Hipsters diggin’ her New Groove as Vinyl Sales Rise. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2015/07/Taylor-Swift-Female-Hipsters-Vinyl.html
- Shu, L. (2015, September 2). Polaroid Starting to look like old self with new Snap Instant Camera. Retrieved from http://www.digitaltrends.com/photography/new-polaroid-starting-to-look-like-old-self-with-new-snap-instant-cam/
- Chowdhry, A. (2015, September 3). Polaroid’s Snap Camera Prints Photos Without Using Ink. Retrieved from http://www.forbes.com/sites/amitchowdhry/2015/09/03/polaroid-snap/
- Rhodes, M. (2015, September 4). POLAROID’S LATEST INSTANT CAMERA DOESN’T NEED INK. Retrieved from http://www.wired.com/2015/09/polaroid-ammunition-camera/