How Mangos Jamaica & The Gleaner’s ‘Earth Hour’ Instagram Competition helps Tourism

“The newly opened Mangos Jamaica Resort is delighted to partner with The Gleaner Online in support of the Earth Hour photo competition. Our newly renovated adults only, all-inclusive resort is nestled amongst lush landscaping. We welcome the opportunity to not only showcase the beauty of Jamaica but to bring awareness to the impact that pollution has on the island and ultimately our tourism product, if it continues,”

General Manager of Mangos Jamaica, Carolyn Lloyd, commenting on the ‘Earth Hour’ Instagram competition

Another day another Photography competition!

This time it’s ‘Earth Hour’ Instagram competition (The Jamaica Gleaner, 2016, March 24) that was launched on Tuesday March 22nd 2016 by Mangos Jamaica, formerly Pebbles Resort and the Gleaner Online.

Running until Tuesday April 5th 2016, this is definately something aimed adults (Deer, 2016, February 21) who are into photography. Too bad it wasn’t aimed at budding high school phone-tographers (Deer, 2015, August 2) who have acres of spare time over the Easter Holiday and want something cool to brag about winning when they return to school….but ok.

MICO Wars - How Mangos Jamaica & The Gleaner's 'Earth Hour' Instagram Competition helps Tourism - 25-03-2016 LHDEER

The online competition requires photographers to submit photos that depict Jamaica’s most scenic landscapes. Then you have to take another photograph showing another place where pollution has taken a toll. Post to instagram must tag @jamaicagleaner and use the hashtag #ExtendTheHour for each entry.

The Gleaner naturally jumped on this bandwagon, seeing as the Gleaner is recyclable, to quote The Gleaner’s online brand manager, Terri-Karelle Reid: “The Gleaner prides itself on having a very strong digital presence locally and internationally. This has not only given our consumers wider options to consume their news but also minimizes the usage of paper. We advocate recycling in our offices and take the environment very seriously.”

The winner of the photo competition will receive:

  1. A complimentary two-night stay for two persons, in a Superior Oceanfront Room at the newly opened Mangos Jamaica
  2. A boutique beach resort in Trelawny

So why is a Resort named Mangoes Jamaica teaming up with the Jamaica Gleaner?

Mangos Jamaica ‘Earth Hour’ Instagram competition – Defending Jamaica from Pollution one image at a time

Mangos Jamaica was formerly Pebbles Resort and is a member of the JHTA (Jamaica Hotel and Tourist Association). In case you’ve been living under a pebble for some time, the JHTA is the organization that represents Jamaican hotels, other visitor accommodations as well as most suppliers of goods and services to the tourism industry.

As for Mangos Jamaica, they’re located just 19 miles from Montego Bay International Airport and downtown Montego Bay on the Northwest Coast of Jamaica in the coastal village of Coopers Pen in the parish of Trelawny. After nine (9) months of renovations, the resort has been transformed into an authentic Jamaican, all-inclusive, adult’s only experience.

So they’re keen on keeping their beaches free of plastic pollution and litter, especially as many of them, such as Lyssons Beach and Marking Stone Beach are now being reverted back (Deer, 2016, February 3) to public beaches.

So of course they support this competition, as it helps to build awareness of the effect of plastic pollution (Deer, 2016, January 3) on our coral reefs and environment that pollutants such as plastic is having, to quote JHTA president Nicola Madden Greig (The Jamaica Observer, 2014, June 1): “The JHTA is always looking for innovative and impactful ways to engage and strengthen the brands of our members. The Gleaner has a great online platform that they have used for the advancement of various causes. We applaud their efforts in heightening the awareness about the environmental effects of pollution and also showcasing brand Jamaica”.

As for the Gleaner partnership, the Gleaner is made out of paper, which is environmentally friendly and can be used for packaging in place of Styrofoam (Deer, 2016, March 13), to quote She continued: “Partnering with Mangos Jamaica through the JHTA was a no brainer because the company is not only utilizing environmentally friendly products and procedures at the property but it also offers the perfect getaway and was a fitting prize for this competition”.

No brainer indeed as this initiative hints at how the Jamaica Gleaner can make more money from the Physical printed copy. Hopefully initiatives like this and NEPA (National Environmental Planning Agency) World Wetlands Day – Photography Competition (Brown, 2016, January 13) will increase awareness of pollution and how it is affecting the ability of Jamaica to earn from tourism.

References:

  1. The Jamaica Observer. (2014, June 1). Nicola Madden Greig is new JHTA president. Retrieved from http://www.jamaicaobserver.com/magazines/allwoman/Nicola-Madden-Greig-is-new-JHTA-president
  2. Deer, L. (2015, August 2). How to take High Quality Photographs with the Samsung Galaxy S6. Retrieved from http://geezam.com/how-to-take-high-quality-photographs-with-the-samsung-galaxy-s6/
  3. Deer, L. (2016, January 3). How US microbeads ban by 2017 means NEPA ban coming to protect Coral Reefs. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2016/01/US-microbeads-NEPA-Jamaican-importation-Coral-Reefs.html
  4. Brown, K. (2016, January 13). World Wetlands Day – Photography Competition by NEPA. Retrieved from http://geezam.com/world-wetlands-day-nepa-photography/
  5. Deer, L. (2016, February 3). JA$250 million TPDCO’s Beach Upgrade Programme sees Lyssons Beach and Marking Stone become Public Beaches. Retrieved from https://lindsworthdeer.wordpress.com/2016/02/03/ja250-million-tpdcos-beach-upgrade-programme-sees-lyssons-beach-and-marking-stone-become-public-beaches/
  6. Deer, L. (2016, February 21). How the Photographers of St William Grant Park are beating smartphone Selfies. Retrieved from https://lindsworthdeer.wordpress.com/2016/02/21/how-the-photographers-of-st-william-grant-park-are-beating-smartphone-selfies/
  7. Deer, L. (2016, March 13). Why Guyana banning Styrofoam and How Jamaican Bee farmers can benefit. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2016/03/Guyana-banning-Styrofoam-Jamaican-Beeswax-cardboard-mushrooms.html
  8. The Jamaica Gleaner. (2016, March 24). Mangos Jamaica, Gleaner Online Team Up For Earth Hour Photo Competition. Retrieved from http://jamaica-gleaner.com/article/news/20160324/mangos-jamaica-gleaner-online-team-earth-hour-photo-competition

 

 

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