Huawei Jamaica and Global Ambassador Lionel Messi is a Match made in Football Heaven

“Jamaicans being lovers of football, we wanted to give back something that they can relate and connect to with our brand and almost everyone can relate to Lionel Messi”

Marketing Manager at Huawei Technologies, Chrysta Walker, on the partnership with Global Brand Ambassador and football star Lionel Messi

Huawei, a Global Telecommunications equipment maker, has recently partnered with recently appointed Global Brand Ambassador and football star, Lionel Messi. Huawei views sport as an arena through which people can enrich their lives. To this end, the company has partnered with Global Brand Ambassador and football star Lionel Messi to reinforce their commitment to the sports and football in particular.

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One of the top three (3) smartphone makers in the world, rivalled only by Apple and Samsung, they boast flagship models and smartphone series that include the Mate, P and G. The Mate 8 (Brown, 2016, June 21) caters particularly to business professionals; already 3 million Mate 8 devices have been shipped worldwide.

So it comes as no surprise that they’ll be using the brand ambassador in their local advertising and promotional campaigns, with billboard advertising with Messi and the Huawei Mate 8 (Brown, 2016, June 21). The billboards will be erected in the following locations:

  • Downtown Kingston
  • Half Way Tree
  • Hope Road
  • Manor Park
  • New Kingston
  • Portmore

Huawei and Lionel Messi – A Match made in Football heaven

Huawei has spent a staggering US$6 million for the sponsorship.

They decided to select Messi due to his impressive performance on the field, his impact on the sport and his immense popularity around the world. To quote President of Huawei Handset Business, Kevin Ho: “Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia and Latin America, where Huawei puts great devotions”.

MICO Wars - Huawei Jamaica and Global Ambasador Lionel Messi is a Match made in Football Heaven - 29-06-2016 LHDEER

In sponsoring Messi, Huawei has made their highest-paid sponsorship, to date. This isn’t the first time that a Chinese brand has sponsored a Western sports superstar and global spokesperson to represent their brand, as Huawei is merely following the lead of other Chinese companies:

  • Yang Mi for Oppo
  • Kobe Bryant for Lenovo
  • Angelababy for Meitu

In fact, in the past, Huawei has ventured into investing in sports teams and players who mirror Huawei’s brand values. These include such great football teams as:

  • AC Milan
  • Atletico de Madrid
  • Arsenal
  • Sporting

So this partnership between Global Ambassador Lionel Messi and Huawei Jamaica is a Match made in Football Heaven, especially as Jamaicans may get to meet the football legend!

References:

Brown, K. (2016, June 21). Huawei Mate 8 Review: The Whole Package. Retrieved from http://geezam.com/huawei-mate-8-review-whole-package/

How Andrew Holness made Rainforest Seafood Fish Back a Sunday Menu Staple

“It is disturbing to me, but we have always had to turn our hand to make fashion. That’s how we have survived as a people, and I would really like the government to understand that while we are passing the IMF tests, our people have to be passing the survival test”

JLP Leader Andrew Holness during the Press Briefing on Friday March 20th 2015 talking about Fish Back

Prime Minister Andrew Holness was certainly a very interesting person when he was in opposition. This is because many of his comments made back then are still relevant in 2016.

Once such interesting tidbits was when during his contribution to the 2015/16 Budget Debate on Thursday March 19th 2016, he’s brought a basket of basic food items (Henry, 2015, March 22) which he called the “Jamaica food basket” to Gordon House which represented JA$3000 worth of food. He then proceeded to show his fellow parliamentarians how much the buying power of Jamaican household had with JA$3000 now as compared to 2012.

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On drawing the parallel, he also drew for two (2) other baskets that showed the buying power that a Jamaican person had since the years 2013 and 2014. In these additional baskets, there were less food items and the cost of what could be purchased for JA$3000 was significantly higher.

But when he made that infamous statement about substituting different types of meats that caught everybody’s attention, I was quite amused myself.

He’s mentioned that oxtail and chicken were no longer affordable with JA$3000 and instead Jamaicans had to be resorting to eating Fish Back, to quote Andrew Holness:  “Mr Speaker, the impoverishment of our people has gotten worse since 2012. People are no longer talking about oxtail and curry goat. As a matter of fact, chicken back is now priced way above the means of many Jamaicans. What many are forced to buy these days is Fish Back”.

The genius of Andre Holness’s arguement back then was that it exposed how out-of-touch the PNP was to the suffering of Jamaican people. This as many of them had probably never eaten Fish Back, muchless knew that Rainforest Seafoods had been selling the product (Davidson, 2015, March 29) for the past ten (10) years.

This sounds a lot like my situation while doing my Professional Diploma in Teaching at MICO University College, as I’ve stopped buying meat altogether (Deer, 2015, April 4) as I seek to find ways to make food last longer by using preservation methods (Deer, 2015, September 21) to reduce spoilage.

But what exactly is Fish Back?

Andrew Holness and Fish Back – Jamaicans find creative replacement for Chicken Meat

Back then, Andrew Holness provided a very pointed explanation during the Press Briefing on Friday March 20th 2015 at the Jamaica Labour Party’s (JLP) headquarters on Belmont Road, St Andrew, on his Fish Back comments.

According to Andrew Holness, Fish Back is really left over fish fillets, mainly the head and tail and fins, which are packaged and resold for $40 per pound: “Fish Back is the remains of processed fish, where the filet has been taken off and what’s left is called ‘Fish Back’ or cuttings, mainly the head, the tail and the fins, and it is now becoming part of the protein diet in our meals”.

He also produced a receipt from local seafood distributor, Rainforest, which thanks to his cheeky advertisement on their behalf, has seen a boom in the sale of Fish Back, as apparently many Jamaicans did not know that it existed.

Rainforest Seafoods General Manager Ernie Grant, during an interview with the Jamaica Observer (Davidson, 2015, March 29) confirmed this, revealing that the cutting left over from making fish filet is what constitutes Fish Back, quote: “So that carcass has a fair amount of meat left on it. In some countries they pull that meat out and use it for further processing, to make sausages, fish fingers, fish nuggets; they grind it up and make all sorts of things. So we in Jamaica, through our plant at Slipe Road, we bring the whole fish in, our staff do the fillets, the cutting, and the steaking. With that done, we have these by­products, but instead of dumping them we have found a market for them through our retail store and through wholesalers”.

These leftover scraps from the fish are seen as less desirable and like Chicken Back, which is now being imported since January 2016 to ease a local shortage (Deer, (2016, January 13), is often used in making soups or eaten in various forms, such as curry or jerk (Davidson, 2015, March 29) as pointed out by Rainforest Seafoods General Manager Ernie Grant.

Some even roast it in foil paper with whole fish, as pointed out by Rainforest Seafoods General Manager Ernie Grant, quote: “A lot of people use it in different ways; some say they stew it, a lot of people use it to make soup, some people just fry it. One customer of ours says he puts it in foil and roasts it like a whole fish”.

So that’s what happens to the unused cutting from a fish to make fish fillet. What happens to the internal organs of the fish during fish processing in Jamaica as well as excess Fish Back that people do not purchase?

Rainforest Seafood and Fish Back – Fish Fillet for the Rich Fish Fingers and Fish Nuggets for the Poor

In fact there is demand for Fish Back, both locally and in the Caribbean. Counted as offal, some 50,000 pounds is sold every week along with other remains from the fish to suppliers who use it to make other products, making more money for Rainforest Seafoods.

The Fish Back that cannot be sold is ground up at their facility at Slipe Road to make fish nuggets and fish fingers, with the fillet being sold to the more affluent customers, to quote Rainforest Seafoods General Manager Ernie Grant: “Our processing plant at Slipe Road gives us that facility to offer these by­products to the wider market to make it affordable for them to get a healthy protein”

Dear reader, now you know where fish Fingers and Fish Nuggets come from; it’s the same Fish Back and fish offal that Andrew Holness made popular in his contribution to the 2015/16 Budget Debate on Thursday March 19th 2016.

Now that we’re in 2016 and Andrew Holness is Prime Minister, it would be interesting to see if after the Tax Break is implemented, of the buying power of the Jamaican consumer would have improved.

I suspect, however, even after the Tax Break, Fish Back will still be replacing Chicken in the traditional Rice and Peas as a staple for Sunday Dinner in Jamaican households.

References:

  1. Henry, B. (2015, March 22). Holness explains ‘Fish Back’. Retrieved from http://www.jamaicaobserver.com/news/Holness-explains–fish-back–_18611974
  2. Davidson, V. (2015, March 29). Fish Back not new. Retrieved from http://www.jamaicaobserver.com/news/Fish-back-not-new_18657598
  3. Deer, L. (2015, April 4). Cooking at Easter at MICO – How to make a Kidney Egg Carrot Cheese Sandwich and Frozen Gum Bear Bag Juice. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2015/04/Cooking-MICO-Kidney-Egg-Carrot-Cheese-Sandwich-Bag-Juice.html
  4. Deer, L. (2015, September 21). Preserving Food at MICO – How to make Vegetables, Eggs and Shorty Bread last forever. Retrieved from  http://mythoughtsontechnologyandjamaica.blogspot.com/2015/09/How-to-make-Vegetables-Eggs-Shorty-Bread-last-forever.html
  5. Deer, L. (2016, January 13). How Min. of Agriculture Chicken Importation, Jamaica Broilers and Caribbean Broilers production to ease 2016. Retrieved from  http://mythoughtsontechnologyandjamaica.blogspot.com/2016/01/Ministry-Agriculture-Chicken-Importation-2016-Chicken-Shortage.html

 

 

How to change your Gmail and Yahoo Password as Jamaican Government secures Websites

So you’ve heard about the LinkedIn and Twitter hack (Deer, 2016, June 19) and you’re worried that you’re Gmail and Yahoo accounts.

Well, consider this you’re wakeup call to being more secure online. The Government of Jamaica, who have been victim of many hacking attempts at Government websites (Deer, 2016, May 18), is well aware.

Most of these hacks are due to phishing attacks, where unsuspecting persons click on malicious links in emails and end up running scripts that infect their computer with either ransomware or keyloggers.

The Ministry of Science, Energy and Technology is now set to take action, with the replacement of the Telecoms Act with an Information and Communications Technology (ICT) Act (Deer, 2016, June 23), the inclusion of a Data Protection Act and the introduction of a Single ICT Regulator.

All this is really window-dressing; if hackers were sensible, they’ve hack the databases of the local banks i.e. NCB (National Commercial Bank), Scotia Bank Jamaica, etc, as they have all the same information found on Government websites sitting in their servers along with Credit and Debit Card information.

The real reason for this is that the Government of Jamaica is trying to attract more Call Centers (Deer, 2016, June 10) to Jamaica and as such are trying to make themselves seem more secure and friendly to International Investors.

But what about you personal security, especially of your emails, which are the main portal for these hacking attempts? We’ll I’ve got a DIY (Do it Yourself) for you today as it relates to changing you Gmail and Yahoo Email passwords. 

How to change your Gmail Password – One Password to rule them all

To change your password isn’t difficult.

Just be aware that this changes the password on all of your services connected to your Gmail account, such as your Picassa Web for Pictures, your Blogger Blog, your Google Drive account as well as the myriad of Google services accessible using your Gmail login and password.

First, login to Gmail and lick on your image icon in the upper right hand corner.

gmail password 01

Then click My Account to access your account details as shown below:

gmail password 02

Then click on Sign-in & Google Security and select Password to access the options to change passwords.

gmail password 03

You’ll be prompted with a screen that’ll re-verify you by asking you to login once more with your old password. Google, really?

gmail password 04

The next screen will allow you to enter a new password. I highly recommend a mixture of capital, common letter as well as numbers. Also, type the password into a notepad and copy it into the fields for New Password and Confirm Password.

gmail password 05

Once copied, select Change Password to action your request.

gmail password 06

You’ll be taken back to the Sign-in & Google Security where you can enable two-step verification (Deer, 2015, July 17), which add the option of sending a confirmation code to your smartphone. So back to you email again after the password change.

gmail password 07

You’ll then receive an email confirming that you password had been changed, in case you forget!

gmail password 08

Remember not to click on any strange links in your email….that’s what caused the problem in the first place.

How to change your Yahoo Password – Changing a password should not be so difficult

Changing a password in Yahoo Mail is quite a chore, I must admit.

First after you login to your Yahoo email, select Account Info. It took me quite awhile to realize this, by the way!

yahoo password  01

Once in the Personal Info page, you’ll see several options, including Account Security.

yahoo password  02

Select Account Security to get the options to change your password by clicking on Change Password.

yahoo password  03

You’ll be taken to a Create a new password page, which allows you to enter a new password and confirm the same.

yahoo password  04

Enter the passwords in the field provided. Again, I highly recommend a mixture of capital, common letter as well as numbers. Also, type the password into a notepad and copy it into the fields for New Password and Confirm Password.

yahoo password  05

A success splash screen will greet you confirming that you’ve successfully changed your password.

yahoo password  06

You’ll be taken back to the Account Security section, at which point you can choose to enable two-step verification (Deer, 2015, July 17), an option I highly recommend.

yahoo password  07

So there you have it; don’t wait on the Ministry of Science, Energy and Technology to protect your data, as you can do it yourself!

References:

  1. Deer, L. (2015, July 17). How to access your @Twitter Log in History – Stronger Password and Two Step Verification required. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2015/07/Twitter-Log-in-History.html
  2. Deer, L. (2016, May 18). Why Jamaican Government Websites are still hackable despite Cyber Incident Response Report. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2016/05/Cyber-Incident-Response-Report-2016.html
  3. Deer, L. (2016, June 10). How to find work in Jamaica at Call Centers – A Brief Listing of Call Center Job Openings in New Kingston. Retrieved from  https://mythoughtsontechnologyandjamaica.blogspot.com/2016/06/Call-Center-job-Openings-New-Kingston.html
  4. Deer, L. (2016, June 19). How to change your LinkedIn and Twitter Password after the Great Social Media Hacking of 2016. Retrieved from https://mythoughtsontechnologyandjamaica.blogspot.com/2016/06/change-LinkedIn-Twitter-password.html
  5. Deer, L. (2016, June 23). How Jamaican ICT Sector is being upgraded with ICT Act, Single ICT Regulator and Data Protection Act. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2016/06/ICT-Act-Single-ICT-Regulator-Data-Protection-Act.html

 

 

US$1.174 Billion Market lost as Jamaica and Caribbean facing Coconut extinction by 2020

“We don’t have enough coconuts to do the kind of processing we are talking about, even for coconut water, because you are finding that the people are not allowing the nuts to mature properly before they harvest them for coconut water because the demand in that market is so great”

Regional Coordinator of the four­year Coconut Industry Development for the Caribbean project, Dr Compton Paul, commenting on the status of the Caribbean Coconut Industry

Jamaica and the Caribbean, we have a very SERIOUS problem.

Jamaica and the Caribbean is running out (Serju, 2016, June 3) of coconuts. Oddly, the demand for coconut product is now rising, thanks to the booming Health Food Sector (Deer, 2016, January 3) that even Grace Kennedy is benefitting.

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This was the conclusion of the various small farmers, processors, researchers and technicians who met at the Jamaica Pegasus Hotel in New Kingston to discuss various aspects of the Coconut Industry. They also shared technical information on the following topics:

  • Nursery and seedling management
  • Varietal selection
  • Hybridisation and tissue­culture production

This call to arms is necessary, as Jamaica is missing out on a US$550 million per annum market for coconut products such as coconut oil and coconut water, with demand set to explode by 2020, to quote plant pathologist at the Coconut Industry Board, Dr Wayne Myrie: “The coconut water industry in the United States is valued at about US$550 million per annum. It is projected to grow to US$4 billion by 2019. We have just managed to get a very tiny percentage of that market. I can’t give you the exact figure, but a very tiny percentage”.

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This includes the EU, who are also falling in love with coconuts as a natural product, with an import demand of €550 million worth of palm and coconut per annum, of which we can only manage less than 1% of that demand with €28,000 worth of export to the EU, to quote Dr Wayne Myrie: “The European Union, at the moment, is importing €550 million worth of palm and coconut each year. CARIFORUM countries just managed to export €28,000 to the EU, so the potential for the growth of this industry is tremendous”.

This is a combined total market of US$1.174 billion (JA$146.9 billion) that the Caribbean is missing out because of our current problems with producing coconuts.

So what exactly is causing the coconuts to die off?

Coconuts are dying – Lethal Yellowing spread by Bad Farming practices

The main culprit is the Lethal Yellowing disease (Brown, 2012, February 3), which has been affecting Jamaica since (Deer, 2016, January 3) 1981.

The disease, which is basically cause by a phytoplasma. Phytoplasmas are specialized bacteria that use sap sucking aphids and other parasites as vectors to infect plant phloem tissue.

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Prevalent in tropical and subtropical regions of the world, these bacteria typically have no cellular wall or filamentous structure and are less than 1 μm in diameter. They have very small genomes and have thus far resisted any attempts to be cultured in artificial medium. As bacterial pathogens, they tend to affect plants typically:

  • Coconut
  • Sugarcane
  • Sandalwood

Phytoplasm are a very different type of pathogen from Fusarium Oxysporum that causes Panama Disease which affects bananas (Deer, 2016, January 3), spreads in a similar manner; via sap sucking aphids and other parasites.

Once it contaminates a field, Symptoms of the Lethal Yellowing Disease (Serju, 2011, November 12) appears as follows:

  • Premature shedding of all fruits
  • Blackening and death of all newly emerged and unopened inflorescences
  • Yellowing of older and then younger leaves
  • Root necrosis
  • Collapse of the newly emerged leaf
  • Soft rot with the crown

Eventually death of the healthy coconut plant is certain (Brown, 2012, February 3) within three (3) to six (6) months of the coconut plant showing symptoms of the disease.

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To rid a field of the Lethal Yellowing Disease, the field have to be burnt and destroyed and abandoned. Any coconut trees and nuts also have to be burnt and destroyed and cannot be replanted, otherwise they’ll cause the disease to spread. Many Jamaican farmers do not practice this, choosing to sell the smaller, immature coconuts to unsuspecting people.

In the process, they allow insects to spread the phytoplasm that causes the Lethal Yellowing Disease, as it can not only travel is infected plants and nuts, but possibly from person to person on their clothes and their shoes. In so doing, the Lethal Yellowing Disease spread across Jamaica, resulting in the current devastation of the Coconut Industry (Brown, 2012, February 3) and our current state today since it first appeared in 1981.

So what can be done for the Jamaican and Caribbean Coconut Industry to recover?

EU and CARDI researching Lethal Yellowing Alternatives – Coconut Industry extinction by 2020

For one, a zero-tolerance approach needs to be taken by farmers with fields that are infected with Lethal Yellow Disease.

Fields need to be burnt, with all infected coconut plants, seedling and material that came in contact with the plants destroyed. Then the field need to be irradiated using a radioactive isotope (Deer, 2016, December 3) in order to kill any surviving phytoplasm and sap sucking aphids and insects that are vectors of the Lethal Yellowing disease.

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Currently, a joint project between €3.5 million project between the EU (European Union) and CARDI (Caribbean Agricultural Research and Development Institute and International) Trade Centre hopes to revive the Coconut Industry in nine (9) CARIFORUM countries. Aside from exchanging information on best practices for growing coconuts and dealing with the Lethal Yellowing Disease, they plan involves the introduction of disease-resistant coconut seedlings, which has been ongoing for the past two (2) years.

To quote regional Coordinator of the four­year Coconut Industry Development for the Caribbean project, Dr Compton Paul, this sill involve not only seedling but the use of tissue culture technology, quote: “As part of the … project, we are to deal with the production of high­quality material ­ not only seed nuts. It has also to deal with, first of all, the types of varieties that are in our countries and what we need to do to improve the varieties that we have ­ either by seed nuts or by tissue culture”.

This means that they’ll have to use coconut material from parts of the world outside of the Caribbean that have developed a resistance to the Lethal Yellowing Disease and other invasive species (Deer, 2015, October 23) that are being tracked by NEPA (National Environment and Planning Agency) and the UNDP UNDP (United Nations Development Programme).

This is a very difficult task, as very few varieties of coconut exist that are resistant to Lethal Yellowing Disease, forcing them to look in Latin American and even further afield, to quote Dr Compton Paul: “We are looking at moving germ plasm from Mexico, South East Asia, Brazil, Africa ­ wherever we can find improved germ plasm. We already sent some people to Mexico. We are [also] sending some people to Brazil to look at the varieties that are available there and how we can get those varieties into the Caribbean region”.

But unless such a Zero-tolerance approach is taken and GM (Genetically Modified) versions of the Coconut plant are developed, the Coconut Industry may be completely dead by the year 2020.

Reference

  1. Serju, C. (2011, November 12). Coconut Industry Board Working To Eradicate Lethal Yellowing Disease. Retrieved from http://jamaica-gleaner.com/gleaner/20111112/business/business2.html
  2. Brown, I. (2012, February 3). Race to stop lethal yellowing disease. Retrieved from http://www.jamaicaobserver.com/news/Race-to-stop-lethal-yellowing-disease_10683037
  3. Deer, L. (2015, October 23). NEPA and UNDP Jamaica Invasive Species Database – Why Jamaicans may be the Environment’s worst Enemy. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2015/10/NEPA-UNDP-Jamaica-Invasive-Species-Database-JISD.html
  4. Deer, L. (2016, January 3). How Gracekennedy Aloe Vera sinkle Bibles the Americans Health Food market in 2016. Retrieved from https://lindsworthdeer.wordpress.com/2016/01/03/gracekennedy-aloe-vera-american-health-drinks/
  5. Deer, L. (2016, January 3). How the Panama Disease can destroy Caribbean Banana Farming by 2020. Retrieved from https://lindsworthdeer.wordpress.com/2015/12/18/how-the-panama-disease-can-destroy-caribbean-banana-farming-by-2020/
  6. Serju, C. (2016, June 3). Caribbean Running Out Of Coconuts. Retrieved from http://jamaica-gleaner.com/article/news/20160603/caribbean-running-out-coconuts
  7. Deer, L. (2016, December 3). What is Radioactivity, Half-Life and Radioisotopes. Retrieved from https://lindsworthdeer.wordpress.com/2016/03/12/what-is-radioactivity-half-life-and-radioisotopes/

Emprezz and Stephen Golding’s Ackee Walk Animates Digital Natives Saturday Morning

“There aren’t many Jamaican or African-centred shows on television that speak to our culture. Most of our children are currently watching American shows, so we are trying to fill the gap via this media”

Emprezz Golding commenting on her reason for starting the Ackee Walk Program

Emprezz Golding is at it again.

Apparently motivating Inner-city Entrepreneurs (The Jamaica Observer, 2015, November 2) and young people on her show Talk Up Youth (The Jamaica Observer, 2016, May 23) wasn’t enough to keep her busy, it seems!

This time she and her husband Stephen Golding, with funding from UNICEF (United Nations Children’s Emergency Fund) have started an Educational Program (Hill, 2016, June 12) called Ackee Walk.

MICO Wars - Emprezz and Stephen Golding's Ackee Walk Animates Digital Natives Saturday Morning - 22-06-2016 LHDEER (1)

A family-oriented puppet and animation show geared towards pre-schoolers and 6-y-o, Ackee Walk, it is the program of its kind in the Caribbean. Ackee Walk is a community oriented program that promotes authentic Jamaican culture while teaching children acceptable values and attitudes and their rights and responsibilities.

Airing on Television Jamaica on Saturdays at 10:30 a.m., the husband and wife team have filed a gap in local Television production with 26 six-minute episodes that are all the rage with the children. You can judge for yourself from this Interview with some satisfied older kids.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fackeewalkpuppets%2Fvideos%2F464907680373278%2F&show_text=0&width=400

After Travelling to Brazil and spotting handmade black puppets and purchasing and using them to teacher her son Kush reading, she realized that they could create a puppet show for pre-school Jamaican children.

The characters, developed by her husband Stephen Golding, are an authentic representation of Jamaican life in a close-knit community, as pointed out by Emprezz Golding: “Stephen came up with a lot of the characters. We went through many names for the series, but decided on Ackee Walk because it truly speaks about Jamaica. Every aspect of Ackee Walk, from the characters to the community, is a reflection of Jamaica at its best. It’s most peaceful and functionally productive”.

Emprezz and Stephen Golding’s Ackee Walk – Interactive Children’s programming for Pre-School Digital Natives

But what makes the program stand out for me, aside from being the first program to feature live action puppeteering and animation, is the use of Social Media.

The UNICEF funded show feature a website with downloadable child-rights education toolkits that school administrators, teacher and parents can download. It also has an interactive survey that is used to assist in the developement of future episodes.

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Put another way, the Ackee Walk Show changes based on your survey responses, making the program the first show to have an interactive component where viewers decided the focus of future episodes.

Always on the hunt for investors, it’s hoped that they’ll make merchandise to sell to children and possibly even feature an interactive app for out tech-centric pre-schoolers, many of whom are already Digital Natives. Even having children randomly appear on the program to talk to the puppets may be in the works.

After all, who wouldn’t want to be a part of the Ackee Walk Community?

Here’s the link:

Ackee Walk Website

Ackee Walk Twitter Feed: @ackee_walk

Ackee Walk Facebook Page

References:

  1. The Jamaica Observer. (2015, November 2). Poor self perception hurting entrepreneurial culture. Retrieved from http://www.jamaicaobserver.com/news/Poor-self-perception-hurting-entrepreneurial-culture_19236571
  2. The Jamaica Observer. (2016, May 23). ‘Youthman, don’t let negative influences overpower you’. Retrieved from http://www.jamaicaobserver.com/news/-Youthman–don-t-let-negative-influences-overpower-you–_61735
  3. Hill, K. (2016, June 12). Ackee Walk – Positive Values For Jamaican Children. Retrieved from http://jamaica-gleaner.com/article/art-leisure/20160612/ackee-walk-positive-values-jamaican-children