“Jamaicans being lovers of football, we wanted to give back something that they can relate and connect to with our brand and almost everyone can relate to Lionel Messi”
Marketing Manager at Huawei Technologies, Chrysta Walker, on the partnership with Global Brand Ambassador and football star Lionel Messi
Huawei, a Global Telecommunications equipment maker, has recently partnered with recently appointed Global Brand Ambassador and football star, Lionel Messi. Huawei views sport as an arena through which people can enrich their lives. To this end, the company has partnered with Global Brand Ambassador and football star Lionel Messi to reinforce their commitment to the sports and football in particular.
One of the top three (3) smartphone makers in the world, rivalled only by Apple and Samsung, they boast flagship models and smartphone series that include the Mate, P and G. The Mate 8 (Brown, 2016, June 21) caters particularly to business professionals; already 3 million Mate 8 devices have been shipped worldwide.
So it comes as no surprise that they’ll be using the brand ambassador in their local advertising and promotional campaigns, with billboard advertising with Messi and the Huawei Mate 8 (Brown, 2016, June 21). The billboards will be erected in the following locations:
- Downtown Kingston
- Half Way Tree
- Hope Road
- Manor Park
- New Kingston
Huawei and Lionel Messi – A Match made in Football heaven
Huawei has spent a staggering US$6 million for the sponsorship.
They decided to select Messi due to his impressive performance on the field, his impact on the sport and his immense popularity around the world. To quote President of Huawei Handset Business, Kevin Ho: “Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia and Latin America, where Huawei puts great devotions”.
In sponsoring Messi, Huawei has made their highest-paid sponsorship, to date. This isn’t the first time that a Chinese brand has sponsored a Western sports superstar and global spokesperson to represent their brand, as Huawei is merely following the lead of other Chinese companies:
- Yang Mi for Oppo
- Kobe Bryant for Lenovo
- Angelababy for Meitu
In fact, in the past, Huawei has ventured into investing in sports teams and players who mirror Huawei’s brand values. These include such great football teams as:
- AC Milan
- Atletico de Madrid
So this partnership between Global Ambassador Lionel Messi and Huawei Jamaica is a Match made in Football Heaven, especially as Jamaicans may get to meet the football legend!
Brown, K. (2016, June 21). Huawei Mate 8 Review: The Whole Package. Retrieved from http://geezam.com/huawei-mate-8-review-whole-package/