Amazon knows that kids these days aren’t reading as much as they should.
Realizing the potential to reach a new generation of readers, they’ve relaunched their US$100 Kindle for Kids Bundle (Moscaritolo, 2016, September 22) that comes packaged with the following:
- Latest Kindle e-reader without sponsored (Deer, 2016, July 9) screensavers
- A kid-friendly cover
- A two-year guarantee
The US$50 Kindle Fire, which launched last year in September 2015 (Deer, 2015, September 18) has been a best seller for Amazon. IDC (International Data Corporation) estimates they’ve sold 5.2 million units, growing 175% year-on-year, making them third behind Samsung and Apple when lumped into the sagging (Deer, 2016, March 4) tablet category.
This time around, the US$50 Kindle Fire that is part of the US$100 Kindle for Kids Bundle comes in the following kid-friendly colours:
So what does the US$100 Kindle for Kids Bundle entail!?
US$100 Kindle for Kids Bundle – An e-Reader to improve memory and fine motor skills
Specs wise, it’s 11% thinner, 16% lighter, runs on 512MB or RAM, sports 4GB of storage for e-books and has a glare-resistant e-ink screen. The battery lasts 4 weeks on a single charge. It’s also missing a LED Backlight (Steele, 2016, September 22), making it easier for kids to go to sleep without being distracted by the blue light (Deer, 2016, August 18) in the LED backlight.
Amazon points out that unlike tablets, their Kindle for Kids Bundle is built to be distraction proof. The Kindle for Kids Bundle comes packed with 250,000 children’s titles and has special software features that guarantees your kids will read and not spend all their times playing games.
A special setting called Zero Distractions locks away all games to encourage kids to read. Parents can then set e-books for them to read from the library and parent and child can view their progress and badges earned for completing reading milestones. Another feature, FreeTime, disables the core features of the Kindle e-reader that cause distractions, mainly:
- Access to the Internet
- Access to Wikipedia
- Social Networking sites
To build their command of English (Deer, 2016, June 1) there is a Vocabulary Builder that’s basically a dictionary of digital flashcards that lets kids save unfamiliar words and check them against the built-in New Oxford American Dictionary. In case you need to go online, Word Wise helps to do online wordsearch and a digital highlighter acts as a bookmarker to save memorable quotes and sentences.
Best of all, for toddlers, a Kindle Fire Reader is the perfect way to help them build (Deer, 2016, October 2) their fine motor skills, which are reportedly on the decline in children. The hippocampus, which is the region of the brain associated with memory and learning and the cerebellum and ganglia, which is associated with fine motor skills (Marselas, 2015, December 25) are larger in people and animals that get regular exercise.
So introducing your child to the US$100 Kindle for Kids Bundle is not just a great Christmas present, but also an investment in the developement of their memory, ability to learn and fine motor skills.
- Deer, L. (2015, September 18). US$50 Amazon Fire Tablet and US$50 Amazon Fire TV Stick makes Christmas bright. Retrieved from https://lindsworthdeer.wordpress.com/2015/09/18/us50-amazon-fire-table-and-us50-amazon-fire-tv-stick/
- Deer, L. (2016, August 18). Why the AMA is recommending sub-3000K LED Lamps due to excess Blue Light. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2016/08/AMA-sub-3000K-LED-Lamps-Blue-Light.html
- Deer, L. (2016, July 9). How Amazon’s Special Offers means JA$5000 Samsung S7 from Digicel and FLOW Possible. Retrieved from https://lindsworthdeer.wordpress.com/2016/07/09/amazons-special-offers-digicel-flow-jamaica/
- Deer, L. (2016, June 1). Why Jamaican boys Dislike CSEC English and Why Oral Exams are necessary. Retrieved from https://lindsworthdeer.wordpress.com/2016/06/01/jamaican-boys-and-csec-english/
- Marselas, K. (2015, December 25). Experts say schools are doing their students a disservice by cutting physical activities. Retrieved from http://lancasteronline.com/features/trending/experts-say-schools-are-doing-their-students-a-disservice-by/article_13f5140a-a7f9-11e5-ab7e-3b8869e5a8a1.html
- Moscaritolo, A. (2016, September 22). Amazon Fights for Your Kids’ Eyeballs With $100 Kindle Bundle. Retrieved from http://www.pcmag.com/news/348093/amazon-fights-for-your-kids-eyeballs-with-100-kindle-bundl
- Steele, B. (2016, September 22). Amazon’s Kindle for Kids bundle offers children’s books for $99. Retrieved from https://www.engadget.com/2016/09/22/amazon-kindle-for-kids-bundle/
- Deer, L. (2016, October 2). University of London and King’s College London Research indicates toddlers love touchscreens. Retrieved from https://lindsworthdeer.wordpress.com/2016/10/02/toddlers-love-touchscreens/
- Deer, L. (2016, March 4). Why Tablets missing from MWC 2016 as Tablet Extinction and smartphone VR cometh. Retrieved from http://mythoughtsontechnologyandjamaica.blogspot.com/2016/03/MWC-2016-Tablet-Extinction.html