Blu has yet another smartphone for Jamaicans to drool over; the US$120 Blu Life Max.
Announced and launched in November 2016, the Life Max puts Blu firmly back in the spotlight with a design that rivals (Pelegrin, 2016, December 21) the Galaxy Note 4. It has the same metal borders faux leather back covers and faux leather back but oddly enough comes only in Dark Blue.
Still the 5.5″ smartphone with the multi-touch 720 x 1280 pixels that has a 267 ppi pixel density is a real crowd-pleaser, selling out briefly on Amazon (Callaham, 2016, November 21) before coming back in stock. The IPS LCD capacitive touchscreen is the portal to a dual Micro-SIM smartphone that has dimensions of 154.5 x 77.1 x 8.7 mm (6.08 x 3.04 x 0.34 in) and weighs in at 153 g (5.40 oz).
The ultra-cheap Blu Life Max manages to beat the street in terms of performance. It runs Android 6.0 Marshmallow on a Quad-core 1.3 GHz with graphics support from a Mali-T720 GPU and a Mediatek MT6737 Chipset. All of this OS goodness floats on 2 GB RAM with a very generous 16 GB of internal memory that expandable to up to 64 GB with via the microSD card slot.
Blu Life Max – A Camera by any other name
The camera rounds off its good looks with a decent 5 Megapixel front-facing camera and an 8 Megapixel Rear-facing Camera with a fingerprint sensor sits below the rear camera.
Both the 8 Megapixel rear-facing and the 5 Megapixel front-facing camera features a LED flash. The 8 Megapixel camera manages to pick up the slack by sporting autofocus, Geo-tagging, touch focus, face detection, HDR (High Dynamic Range) and the ability to shoot 1080p at 30fps.
Blu and their Battery – 30 days standby but bad charger design
Blu seems to be taking it bad design cues from the Huawei Y360 (Deer, 2016, July 28) by placing the charging port at the top of the phone instead of at the bottom.
Oh, that battery; it’s a massive Li-Po 3,700mAh battery that gives up to 700 hours on 2G and 550 hours on 3G on standby and up to 28 hours on 2G and up to 19 hours on 3G in talk time. It’s not as massive as the batteries of the Blu Products Blu Studio Energy 2 and Blu Energy X which have 5,000mAh and 4,000mAh batteries respectively (Deer, 2015, December 6).
Surprisingly, on average, the Blu Life Max will give you up at least three (3) days with standard usage and over thirty (30) days on standby.
My fellow Jamaicans, if that doesn’t win you over, the US$120 Blu Life Max in store come with a screen protector and case; clearly Blu’s turned up their marketing game, as these are not typically sold by other smartphones makers.
Truly, the US$120 Blu Life Max is the smartphone to start 2017!
- Deer, L. (2015, December 6). How US$179 Blu Studio Energy 2 and US$109 Blu Energy X is bringing Dual-SIM Energy. Retrieved from https://lindsworthdeer.wordpress.com/2015/12/06/blu-studio-energy-blu-energy-x/
- Deer, L. (2016, July 28). JA$2500 Huawei Y360 on Friday is a Barrel of 99c and MVP Calling. Retrieved from http://geezam.com/ja2500-huawei-y360/
- Callaham, J. (2016, November 21). The BLU Life Max is an unlocked phone with a big battery for $119. Retrieved from http://www.androidauthority.com/blu-life-max-737265/
- Pelegrin, W. (2016, December 21). Blu’s Life Max phone offers up to 3 days of ‘standard usage’ for less than $120. Retrieved from http://www.digitaltrends.com/mobile/blu-life-max-news/