Online advertising is very efficient, when compared to advertising in the Newspaper ads and Email Marketing or even free Online Ads (Deer, 2017, August 26).
Advertising can be classified in either of two (2) categories:
Advertising online can be broken down into three (3) possible platforms.
You may probably know them by their more colloquial names:
- Search Engines
- Social Media
In the Advertising and Marketing trade, they are more properly referred to as different types of advertising, with Free and Paid platforms of each existing in cyberspace:
- Website Advertising
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
Albeit pricey, the Paid version of these Types of Advertising has the following advantages:
- You can easily determine if it’s generating an ROI (Return on Investment)
- You can see where your money is going
- You will get turnover as the traffic is organic
Best of all, most online advertising are based on Performance Pay i.e. you the advertiser only pay if someone ACTUALLY clicks on your ads and visit your website.
Traditional Advertising – Newspaper, Television and Email Ads are trackable…..kinda
Newspaper Ads cannot do this, as they cannot track phone calls to your ads or tell if you have had visits to your websites. Ditto Television ads, even those on display boards and Email. So in essence you’re paying for you ad to be hosted, whether or not anyone calls you number, emails you or views and clicks on your website.
Still, if you are fond of the good ol’ newspaper and email you can use shortened bit.ly URL’s in your newspaper ads and even your flyers (Deer, 2017, March 26) to make them trackable. Also tracking phone calls and emails from the newspapers ads is possible, albeit you’ll have to install special software on your smartphone or use a bulk email client (Deer, 2016, August 23) respectively.
As usual, when doing business online, to make payment you need a Prepaid Debit or a Credit Card (Deer, 2013, September 16) or a Paypal Account (Deer, 2015, September 9), all of which are easy to set up. Bitcoin is becoming increasing popular (Deer, 2018, March 30) so getting you own bitcoin wallet should be in your best interest.
Paid Advertisers and SEM – Instagram and Pinterest are Social Media
Now for the list of online advertisers:
- Google Adwords
- Bing Ads
- Facebook Advertising
- Twitter Advertising
- LinkedIn Ads
- Pinterest Ads
Good to note that Instagram and Pinterest, strictly speaking, don’t do ads, as getting traffic to an Instagram or Pinterest account you have set up for you business (Deer, 2018, May 20) can bring the same result as advertising, being as it is a visual medium.
Still, if you wish to advertise on Instagram, you can run those ads through Facebook Ad manager, as they own both Instagram and Whatsapp………with the latter having no ads to date.
Final, it’s good to note the following; paid advertising should coincide with your organic marketing efforts, which would mainly involve SEO (Search Engine Optimization). Paid traffic, albeit it is satisfying and helps to boost numbers, does not help your website or blog and damages your reputation over time.
You should really be doing both Paid Advertising aka SEM and SEO as the two combined bring awesome results for your business. Sharing is caring so share this blog post with your friends!!!!
- Deer, L. (2013, September 16). How Jamaicans can set up a Payment Gateway to process E-Commerce Credit Card purchases. Retrieved from https://mythoughtsontechnologyandjamaica.blogspot.com/2013/09/how-jamaicans-can-set-up-payment.html
- Deer, L. (2015, September 9). How Jamaicans can make money online – Setting up a Paypal Account. Retrieved from https://lindsworthdeer.wordpress.com/2015/09/09/how-jamaicans-can-make-money-online-setting-up-a-paypal-account/
- Deer, L. (2016, August 23). How to use Free Mass Mailing Applications to send Bulk Email to your Followers Online. Retrieved from https://mythoughtsontechnologyandjamaica.blogspot.com/2016/08/how-to-use-free-mass-mailing-applications.html
- Deer, L. (2017, March 26). How Jamaican can make money online – Flyer Distribution of Shortened URL Links in USA and other Countries. Retrieved from https://lindsworthdeer.wordpress.com/2017/03/26/flyer-distribution-shortened-url-links/
- Deer, L. (2017, August 26). How Jamaicans can advertise for free locally and Internationally. Retrieved from https://lindsworthdeer.wordpress.com/2017/08/26/jamaica-online-classifieds-ads/
- Deer, L. (2018, March 30). How Jamaicans can purchase Bitcoin cryptocurrency as Gracekennedy and WU supporting Ripple. Retrieved from https://lindsworthdeer.wordpress.com/2018/03/30/jamaicans-bitcoins/
- Deer, L. (2018, May 20). How Jamaicans can make money from Instagram and Pinterest. Retrieved from https://lindsworthdeer.wordpress.com/2018/05/20/jamaicans-instagram-pinterest/