How Jamaicans can advertise for free locally and Internationally

Advertising in Jamaica is truly an expensive affair.

So how can you reduce the cost of advertising and ensure that your ad is seen by thousands of people both locally and internationally? You can choose to advertise on of many Jamaican Advertising platforms online:

If you want to go international, there are a few highly effective free international advertising platforms that offer a Jamaican sub-domain that I currently use that you can try:

But with so many ads, how can you guarantee visibility?

Website Traffic and Flyer – You Ads seen by thousands

All of them offer free posting of words and pictures with the option to upgrade to a premium account for increased visibility.

However, you can post an ad and then drive traffic to that ad via the use of local (Deer, 2017, May 3)  or international flyers (Deer, 2017, March 26), thereby increasing visibility and sales for your product or service that you can’t to promote. You can also join do a search for “Website traffic” or “SEO”, and select a level 1 or 2 seller.

Their services are not free, but their work is good; you’re ad will get the traffic it needs. Online advertising is an excellent way to push traffic to your product or service website, making it possible for you to convert views into sales.

Sharing is caring so share this tip with your friends!!!


  1. Deer, L. (2017, May 3). How to place free International Ads on Proearnja Online Classifieds. Retrieved from
  2. Deer, L. (2017, March 26). How Jamaican can make money online – Flyer Distribution of Shortened URL Links in USA and other Countries. Retrieved from




Red Stripe launches Injin Roots Wine in battle against GraceKennedy Harbour Wines & Spirits

Red Stripe has decided to makes Roots Wines (Jackson , 2017, August 9)…..with an Engineering Twist.

Dubbed Injin, the roots wine launch is really Red Stripe’s parent, Heineken, showing more confidence in their prodigy purchase.  However, as Engineering people know, Injin, is a play on the word “Engine” which is short for “Engineering”, our field as well as the sub-section of the SCIT department at UTECH.

Still, the idea is obvious; the drink conjures up images of going to someone’s backyard, a house, or a rooftop aka our “endz” and drinking this product. Not really trendy, just a Jamaican weekend after-work kinda thing. It’s how we Jamaicans are both inside and outside, especially on a weekend to quote Innovation and Digital Marketing Manager Rory Burchenson: “a mindset the driving factors that affect our daily lives, whether it be a house, money, a career, fashion, sex, etc. The name therefore speaks to what drives you internally”.

This comes a nearly six months after they had launched their 250ml cans of Lemon Paradise and Sorrel (The Jamaica Observer, 2017, February 8) apparently feeling super good after Christmas 2016!!!

Made with ginseng, sarsaparilla, herbs and alcohol, it’s more of a Roots wine than “Rootsy Drink” as Red Stripe would like you to think. Still, this is a fairly new market segment, with GraceKennedy (Deer, 2016, February) sneakily launching their push into this fledgling Roots Wines Industry a year ago in February 2016.

So the words of Rory Burchenson are quite justified, quote: “Red Stripe has created its own space. We have improved on the existing alcoholic bitters market, in which there really is one major player, by creating a supremely mixable and versatile liquid with truly natural ingredients”.

So how well has their push into this new market segment been going?

Red Stripe and Injin – Heineken’s 30% innovation budget to counter GraceKennedy Threat

According to Red Stripe, they’ve already sold some 100,000 cases of their alcoholic bitters locally. The product, which is made specifically for the Jamaican market, sells as follows:

  1. JA$90 for a drink
  2. JA$500 for the queue

Heineken is VERY CONFIDENT in their Red Stripe Brand, spending nearly 30% of their Profits via their innovation budget to attack the burgeoning Roots Wine Industry. Already they’ve been seeing double-digit growth in Red Stripe’s Beer portfolio in their second-quarter results in late July 2017, due mainly to sales growth resulted refocused marketing efforts in Jamaica and overseas markets.

This has come as a surprise for Heineken, as Red Stripe, in a global economy that is slowly being dominated by DIY Beer making upstarts such as SodaStream (Deer, 2016, June 15) and Craft beers. So 30% of anything over US$1 million is a HUGE SHOW OF CONFIDENCE.

The reason for this growth?

Their products are distinctly Jamaican and are slowly gaining support from Jamaicans as well as foreigners who love anything Jamaican ever since Usain Bolt and Bob Marley put us on the map, to quote: “In our international markets, Red Stripe has benefited from our authentic positioning in the USA, having repatriated the volumes to production in Jamaica along with trade focus in key regions; in the UK from driving new listings in the retail trade, and lastly opening up new international markets such as Brazil and Australia”.

Red Stripe promises to launch more beers and more products (Jackson, 2017, May 26), spending some  €12 million (JA$1.7 billion) on new products such as Lemon Paradise and Sorrel  as well as on replacing Hops in Beer (Cross, 2017,  May 8) with Cassava.

Still they have to move faster though; GraceKennedy has a serious head start and they need to come up with more Root Wine and Roots beer products……before the company famous for Vinnie Vienna and Remittances beats them over the head with a sausage and takes their market away from them.


  1. Deer, L. (2016, February). How GraceKennedy Harbour Wines & Spirits is a Trojan Horse for Roots Wines Industry. Retrieved from
  2. Deer, L. (2016, June 15). How SodaStream Beer Bar makes Home Brewing Easy as US Craft and Big Beer Breweries will Resist. Retrieved from
  3. The Jamaica Observer. (2017, February 8). Red Stripe Launches Cans Of Flavoured Beer. Retrieved from
  4. Cross, J. (2017, May 8). Red Stripe Goes Bigger With Cassava. Retrieved from
  5. Jackson, S. (2017, May 26). Red Stripe To Add New Production Line, More Beers. Retrieved from
  6. Jackson , S. (2017, August 9). Red Stripe Coins New Market Segment For Rootsy Drink Injin. Retrieved from





How Jamaican Dog owners can spot Canine Heart attack

If you are a true pet lover and not someone who uses you pet to get women (Deer, 2017, January 4) this blog article is for you. It’s quite possible that your dog may experience a heart attack.


The first sign of which may be your dog collapsing suddenly! So what is Canine Heart attack?

Canine Heart attack – Sleeping Dogs may have experienced a Heart Attack

In a nutshell, a heart attack or myocardial infarction (Vetary, 2017) happens when blood cannot reach the heart muscle or myocardium.  This causes the heart muscle to die and the affected heart chamber can no longer effectively pump blood. Blood clot or thrombus within the blood vessels or heart is a common cause of heart attacks.

Canine heart attacks have been seen in all breeds and are very rare. Heart attacks require emergency medical attention and yes, as in humans, sudden death is certain. Also DO NOT PERFORM CPR on Dogs; their Physiology is far different from that of humans!!!

There is little warning for a heart attack event; collapse may be the first symptom observed.

However, if you bond with your dog regularly, you should be able to spot these signs:

  • Slight fever (over 103° Fahrenheit/39.4° Celsius)
  • Vomiting Panting/abnormal breathing
  • Increased heart rate
  • Lethargy
  • Head tilt
  • Confusion/Anxiety
  • Immobility
  • Rigidity
  • Seizure
  • Collapse
  • Sudden death

Please note that for large breeds, anything over 100 beats per minute is a sure sign of a hypertensive dog that has a risk profile for a heart attack. Ditto too for small breeds, for who 140 beats per minute is way too much. So what causes heart attack in dogs?

Causes of Canine Heart attack – Diet and Genetics and the Veterinarian can help

The causes of Heart Attack in Dogs are varied but the causes are the same as in humans: diet and genetics. The conditions listed below are evidence of this:

  • Tumor
  • Hypothyroidism
  • Nephrotic Syndrome
  • Bacterial infection
  • Vasculitis
  • Atherosclerosis
  • Coronary artery disease

Tumor masses growing on or around the heart vasculature can block blood flow to the heart muscle. In the case of Hypothyroidism, the Thyroid gland does not produce thyroxine hormone – responsible for converting food to fuel for the body.

Nephrotic Syndrome is damage results in loss of protein involved in preventing blood clot formation. Bacterial infection can lead to inflammation and blockage of blood flow to the heart muscle. Atherosclerosis is due to plaque buildup and weakens the walls of the arteries, causing arteries to rupture. Coronary artery disease is extremely rare in dogs and occurs only with severe hypothyroidism and associated high serum cholesterol levels.

So if your dog is having a Heart Attack, get him comfy, out of the sunlight and call your local veterinarian.


  1. Vetary (2017). Heart Attack in Dogs. Retrieved from
  2. Deer, L. (2017, January 4). Altruism and Why Women have Sex with Men who give Blood and Love Pets. Retrieved from



How Jamaican can Factory or RSIM Unlock their smartphones

Factory Unlocking your Android smartphone (Deer, 2013, August 10) or Apple iPhone (Deer, 2014, March 1) has never been easier.

There are now so many reputable unlocking websites out there; all you need is a Scotia or CIBC VISA Debit card or Paypal account and enough cash to pay to Factory unlock your smartphone via one of these websites:

Alternatively, you can always use a RSIM Unlock, which is far easier as you can buy an RSIM for as little as US$4 on Ebay. The RSIM is basically a physical unlocking method that involves a chipset that mates with your SIM, making your SIM behave like the Network that the phone was originally locked to and thus allowing the phone to work without Factory unlock.

Check out the video below which explains how this hardware unlocking method works.

Sharing is caring so share this with as many of your friends as you can.


  1. Deer, L. (2014, March 1). How to Unlock your Apple iPhone – Backup, Erase and Restore with iOS Setup Assistant. Retrieved from
  1. Deer, L. (2013, August 10). How to unlock any Feature or Smartphone and put it on any Network. Retrieved from

How Jamaicans can find work in UK and Dubai

Aside from working and settling in Canada (Deer, 2017, July 15), (Deer, 2017, July 23), Jamaicans can also find work in the United Kingdom and the Middle East, particularly Dubai in the UAE (United Arab Emirates).

There is a strong demand for Teachers in Britain (Deer, 2016, March 13) with salaries as high as JA$5 million per year to teach various subjects, with housing and 1 months advanced salary for qualified applicants, even as British teachers leave to seek work abroad in places such as Dubai in the UAE (United Arab Emirates) (McInerney, 2016, 26 February).

Dubai is especially on the hunt for construction workers and even English teachers (Richardson, 2016, 26 February), as they are switching away from an oil based industry to a service based industry, requiring English and French (Deer, 2016, September 10) to appeal to westerners.

Ok, so the teacher brain drain in Britain means work for Jamaicans. But what about the Middle East, particularly Dubai in the UAE (United Arab Emirates)? Can Jamaicans get some of those lucrative construction and Teaching job directly?

Database 876 – Register so that 3,900 companies in UK and Dubai can see your resume

Yes it is possible, once you apply to Database 876.

The website is a repository of the resumes of Jamaican job seekers. They then advertise to over 3,900 companies in the following countries:

  • United States
  • Canada
  • The United Kingdom
  • Dubai
  • Jamaica

Here are some videos on Database 876 promoting these destinations.

Jamaican Applicants register and upload their resumes. Click on the image below to Register.

You can upload your resume for free but must pay a registration fee of JA$1500 to the following NCB Bank Account to avoid it being deleted:

  1. Account name: DATABASE 876
  2. Account number: 404290932
  3. Account type: SAVINGS

Albeit a bit of a hassle to go to bank to register, it’s pretty universal. Plus they’ll have your resumes marketed to these 3900 companies, a convenience for both American companies seeking Jamaican talent and Jamaicans seeking work abroad. Companies abroad are looking for workers of various types:

  • Summer workers
  • Part-time workers
  • Full-time workers

Database 876 multiplies you job-hunting opportunities, allowing you to update your resume anytime you gain new qualifications. They have business hours from Monday to Thursday from 8:00 am to 4:00 pm, Friday from 8:00 am to 4:00 pm and Sunday from 8:00 am to 4:00 pm, being closed on Saturday only.

So why not sign up and register to Database 876 today, as you may end up in Britain or Dubai making lots of US$ as a teacher or in the construction industry? Sharing is caring so share this with your friends.

Here’s the link:


Tel: 1-(876)-816-4911



  1. Deer, L. (2016, March 13). How JA$5 million salaries in Britain means English Teacher Exodus from Ministry of Education. Retrieved from
  2. Deer, L. (2016, September 10). Why French for Jamaicans at Primary Schools as Africa and Europe go Francophone. Retrieved from
  3. Richardson, H. (2016, 26 February). Warning over England’s ‘teacher brain drain’. Retrieved from
  4. McInerney, L. (2016, 26 February). Golden handcuffs for teachers won’t solve the staffing crisis in our schools. Retrieved from
  5. Deer, L. (2017, July 15). How World 2 Canada can help Jamaicans to find work and permanent residency in Canada. Retrieved from
  6. Deer, L. (2017, July 23). How Tenn-K Consultants Limited helps Jamaicans get US$150000 jobs in Canada. Retrieved from