Samsung Electronics in the List of Top Five Best Global Brands 2022

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers. In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Executive Vice President and Chief Marketing Officer of Samsung Electronics, YH Lee, commenting on Interbrand ranking as one of the top five in the Best Global Brands 2022

Samsung Electronics Co., Ltd. on November 3, 2022, was recognized by Interbrand, a global brand consultancy, as one of the top five in the Best Global Brands 2022. Each year, Interbrand announces the world’s top 100 brands, and Samsung’s brand value was evaluated for USD 87.7 billion, which represents 17% growth compared to USD 74.6 billion in 2021, ranking the company in fifth place for three years in a row.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

Various Factors Evaluated by Interbrand to Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused O&O campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

Samsung has ranked first on Forbes ‘The World’s Best Employers’ for the 3rd year in a row

Forbes, in cooperation with Statista, a German polling agency, surveyed more than 150,000 employees across 57 countries including in Korea, the U.S., UK, Germany, China, India, and Vietnam, compiling a ranking of 800 companies.

With major global technology companies regularly at the top of the rankings, Samsung has ranked first for the past three years, reflecting the pride and satisfaction of Samsung employees as well as the company’s reputation in the IT and technology industry.

The respondents who participated in the survey were asked to rate their willingness to recommend their own employers to friends and family.

They were asked to rate the companies on aspects such as economic impact and image, talent development, gender equality and social responsibility. Participants were also asked to evaluate other employers in their respective industries that stood out either positively or negatively.

For the survey process, companies are restricted from involvement including the recruitment of survey respondents, and the anonymity of respondents is guaranteed.

Schneider Electric independent research studies reveal sustainability action gap

Schneider Electric™, the leader in digital transformation of energy management and automation, commissioned reports by three independent research firms in Rueil-Malmaison, France on October 13, 2022.

They focused on sustainability in IT and data center operations and the results reveal a disconnect between intent and action, indicating most of the industry is still at the beginning stage of its sustainability journey.

The three commissioned studies were conducted, separately, by industry leading analysts at 451 Research, a part of S&P Market Intelligence, Forrester Consulting, and Canalys. They collected data from nearly 3,000 global participants, including the largest colocation and cloud providers, IT solution providers, and IT professionals across many segments and organization sizes.

The 451 Research paper revealed a perception-versus-reality dilemma with enterprise organizations believing their sustainability programs are more advanced than they are as “the maturity evaluations of nearly half (48%) of respondents did not match a previous answer.”

The Forrester Consulting paper focused on colocation and found that 73% of respondents reported sustainability as a business priority for their organization, their #2 priority overall, but only 33% say their organizations have created a strategic sustainability plan.

The Canalys research determined that IT Channel partners are investing in sustainability strategies but are struggling to translate the investment into action and lack a clear answer on how to accomplish this goal. With 61% of partners having dedicated personnel for sustainability, only a third have set ESG targets.

“The research clearly demonstrates that across the data center and IT industry, there is a sustainability action gap – the intention appears to be there but action is lacking,” said Pankaj Sharma, EVP of the Secure Power Divisions, Schneider Electric. “Of course, IT professionals understand and have taken steps to address sustainability. But what we lack, with some exception, is comprehensive and supported sustainability action plans and measurable targets to create the change required to address the climate crisis. These three research papers have documented a sustainability action gap and that is our collective challenge to address.”

Understanding the status of industry-wide sustainability initiatives

Schneider Electric commissioned the three independent research studies, and they were designed to help the industry better understand the maturity of sustainability initiatives.

Attendees arrive at the venue on the opening day of the COP27 climate conference at the Sharm El Sheikh International Convention Centre in Sharm El-Sheikh, Egypt, on Monday, Nov. 7, 2022. More than 100 world leaders started arriving in the Egyptian resort of Sharm el-Sheikh for the UN’s annual climate change summit, attempting to maintain momentum in the battle to curb planet-warming emissions. Photographer: Islam Safwat/Bloomberg

Here is a snapshot of each paper with a sample of the results and links to the full studies:

• 451 Research Special Report: Sustainability at the Edge – The Gap between Enterprise Plans and Sustainability Programs for Core and Distributed IT. The paper surveyed more than 1,150 medium and large enterprises worldwide representing more than 20 verticals and their sustainability efforts with distributed IT resources.
  
  Analysts determined many enterprises believe they are further along in their sustainability journey than they actually are. For this group, the main driver of sustainability is business value and firms start with measuring energy usage then expand into other sustainability metrics and tools. The greatest challenges in their sustainability journeys include optimizing energy usage, followed by obtaining consistent data and metrics (for leaders/advanced firms) and lacking skilled staff (for starter organizations).

• The thought leadership paper from Forrester Consulting: Reimagine Colocation Strategy With Sustainability Front of Mind. Researchers polled 1,033 global sustainability decision-makers at colocation providers worldwide with the objective of exploring sustainability drivers in the colocation provider industry. The study also explored the major challenges for colocation players and where they are investing the most across the technology stack.
  
  The paper found organizations lack a strong comprehensive strategy for the sustainability programs with only 33% saying their organization has created a strategic sustainability plan. This indicates that the industry is still at the beginning of a sustainability journey. The paper determined that moving forward, a key piece of sustainability success will be finding the right partner to help organizations succeed. It also found that organizations that hired an outside sustainability consulting firm as part of their sustainability initiatives are 33% more likely to be high maturity.

• Canalys:  How can partners develop sustainability strategies? sought to understand the readiness of the global IT Channel Ecosystem in the sustainability journey by surveying 500 IT Solution Providers. The research defines the IT channels’ readiness and role in the wider ecosystem.
  
  Canalys found that 60% of those surveyed have dedicated ESG (Environmental Social and Governance) resources and 40% expect revenue from sustainability solutions. While IT Channel partners are investing in sustainability strategies, they struggle to translate this into action, according to the eBook. The market research validates the need for sustainable end-to-end practices and solutions delivered by the IT and technology vendors.

Studies to be released in full and discussed at Innovation Summit Las Vegas

The three studies will be released in full at the Schneider Electric Innovation Summit in Las Vegas October 12-13, 2022. The 451 Research Special Report will be the focus of a panel discussion at the Summit, which is highlighting digitalization and the acceleration of sustainability, efficiency, and reliability.

The Innovation Summit is an opportunity for those in the industry to learn about the technology behind zero-carbon data centers and hear what peers and experts are doing to execute sustainability strategies.

The Innovation Hub will showcase newly launched products, software, and solutions such as:

• Schneider Electric’s Sustainability Business, which employs over 2,000 sustainability consultants who support customers with: setting targets, building sustainability strategies, procuring renewable energy, evaluating energy options, decarbonizing their supply chains, and making efficiency gains in operations.
• Sustainable Performance by Design offers – Schneider Electric leverages EcoDesign, a program that embeds sustainable performance at the root of the design process. Products that have high environmental performance are recognized by its Green Premium™ label.
• Modern Data Center Infrastructure Management (DCIM) Portfolio for Sustainability – EcoStruxure IT, a comprehensive software and services portfolio for data center, hybrid IT, and edge computing infrastructure, which enables secure remote monitoring and management, planning, and modeling, and helps enterprises overcome their sustainability challenges.
• Sustainability through Partnership of the Future – a collaborative integrated ecosystem of IT solution providers simplifies the deployment and management of IT solutions at the edge for customers.
• Prioritizing sustainability for partners through mySchneider – with access to the Design Portal, partners can design for longevity and serviceability, remotely design efficient IT systems and offer customers innovation products that are compliant with environmental regulations.

Antstream Arcade, Blacknut, Xbox, NVIDIA GeForce NOW and Utomik games on Samsung Smart TVs in 2023

“Antstream Arcade believes that combining gaming’s past with gaming’s future will push the industry forward to the next era of video games. What fulfills that promise better than retro arcade games played on Samsung’s most advanced Smart TVs? Game streaming provides gamers with more opportunities to play games they love or classics they missed out on.”

Steve Cottam, CEO of Antstream Arcade, on the gaming alliance with Samsung Smart TVs in 2023

Samsung Electronics Co., Ltd., on November 17, 2022, announced exciting new ways for gamers to experience game streaming with the addition of new partners and the introduction of game streaming to select 2021 Samsung TV models and 4K games, further delivering on its promise of bringing the future of gaming to consumers across the globe.

Antstream and Blacknut Joining Samsung’s Game Streaming Offer

Antstream Arcade is the world’s largest cloud gaming service that provides players access to over 1,500 iconic games and weekly new multiplayer challenges and tournaments. Select Samsung TV owners will soon be able to battle their friends and the global community at the best games from the 80s, 90s and 00s, from Pac-Man to Mortal Kombat and Metal Slug.

With a growing catalog of 500+ premium PC and console games, Blacknut’s Cloud Gaming subscription based service offers the largest unlimited access to gaming content for TV screens. Blacknut allows a “click and play” experience, allowing up to five players to play simultaneously on any compatible smartphone, PC or Smart TV.

Blacknut’s library focuses on core and casual family members, delivering a wealth of titles spanning classic AAA games, indie favorites, story-driven adventures, strategy and also the largest collection of racing and sports games. Blacknut’s members can enjoy acclaimed hits, such as Metro Exodus, Overcooked as well as a vast collection of Disney games.

“Blacknut is now bringing the largest Cloud Gaming catalog included in one subscription to Samsung, the number one game streaming destination,” said Nabil Laredj, VP, Business Development & Licensing at Blacknut. “We designed Blacknut as a family gaming platform including five player profiles that can play simultaneously. Bringing our service to Samsung devices allows more gamers to experience the future of gaming.” 

Launching in 2023, both Antstream and Blacknut game streaming will become available to owners of select 2021, 2022 & 2023 Samsung TVs.

Bringing Cloud Games to Millions of 2021 Samsung Smart TV Owners

Rolling out through the end of the year, Samsung is giving more players access to game streaming through select 2021 Samsung Smart TVs. Samsung will make available individual apps from game streaming partners Xbox, NVIDIA GeForce NOW and Utomik, with Blacknut and Antstream Arcade coming in 2023.

By expanding the game streaming experience to select 2021 Samsung Smart TVs, existing Samsung customers will now have instant access to the same games available through the Samsung Gaming Hub on 2022 Smart TVs and Monitors.

“When Samsung Gaming Hub rolled out earlier this year on 2022 TV models, the number one question we received was ‘when is game streaming coming to my 2021 TV’. Today we are happy to share with our eager fans that they will be able to play the games they love before the end of this year,” said Mike Lucero, Head of Product for Gaming at North America Service Business Team, Samsung Electronics. “With any leading Bluetooth-enabled gaming controller and internet connection, millions of players will be able to access an expansive library of games ranging from the best AAAs to the hottest indies and retro games directly through partner apps on select 2021 Smart TVs, making Samsung devices a preferred destination for game streaming.”

Once available, the individual gaming apps can be downloaded from the Samsung App Store via the Media Hub directly on the TV.

4K Games Available on Samsung Smart TVs via NVIDIA’s GeForce NOW

Rolling out in a few weeks, the offer will enable GeForce NOW players to stream PC games at up to 4K resolution at 60 frames per second natively in 2022 and select 2021 Samsung Smart TVs without waiting for downloads, installs, patches or updates. GeForce NOW premium membership is required for an enhanced experience including 4K resolution, faster frame rates, RTX ON, priority access to NVIDIA gaming servers and extended eight-hour session lengths .