Step into a dynamic new era with Pepsi as it unveils its first major global redesign in fourteen years, igniting excitement and culture-first experiences across sports and music.
On March 1, 2024, Pepsi’s new visual identity takes flight worldwide, captivating audiences in over 120 countries with its electrifying new look.
Iconic Installations Light Up Landmarks Worldwide
Witness Pepsi’s new look come to life as digital installations featuring the refreshed Pepsi globe logo illuminate iconic global locations.
From London’s vibrant O2 arena to the skylines of Warsaw, Poland, and Ho Chi Minh, Vietnam, Pepsi’s bold new identity takes center stage, captivating audiences with its pulsating electric blue and black hues.
A Modern Twist on Tradition
Experience the evolution of Pepsi’s iconic logo, blending elements of the past with modern sophistication. The updated color palette introduces electric blue and black, infusing a contemporary edge into the classic Pepsi scheme.
The signature Pepsi pulse symbolizes the essence of Pepsi-Cola, pulsating in rhythm with the beat of culture, music, and excitement.
Embracing Innovation and Tradition
Join Pepsi on its journey into a bold new era of design, storytelling, and partnerships. Embrace the brand’s philosophy of living “Thirsty for More,” championing those who challenge conventions and seek out new experiences.
As Pepsi continues to drive culture forward in 2024, expect one-of-a-kind experiences deeply connected to fan passions and the desire for the unexpected.
A Global Celebration of Taste and Tradition
Celebrate Pepsi’s rich heritage and bold new look as it embarks on a journey to deliver innovative products and iconic collaborations.
From awe-inspiring entertainment at the UEFA Champions League Final Kick Off Show to unforgettable experiences landing later this year, Pepsi invites fans worldwide to join the celebration.
Every sip and bite ignites a symphony of flavor and delight. Across over 200 countries and territories, our beloved brands, including Lay’s, Doritos, Gatorade, and Pepsi-Cola, dance upon the palates of consumers over a billion times each day.
With a portfolio as diverse as it is beloved, PepsiCo stands as a beacon of culinary innovation and unwavering quality.
Embrace the Spirit of Thirst: A Call to Adventure
Surrender to the allure of Pepsi’s bold new era, where each sip unveils a world of possibilities. Join the movement to live “Thirsty for More,” a mantra that transcends mere refreshment and beckons adventurers to seek out the extraordinary.
Follow PepsiCo on the journey of a lifetime, where innovation, excitement, and the essence of Pepsi await at every turn.
Raise your glass to a future brimming with possibility and the unmistakable taste of Pepsi. Salud!
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